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Pitchfork MAY 21, 2014 - by Evan Minsker

BRIAN ENO AND UNDERWORLD'S KARL HYDE RELEASE INTERACTIVE APP

Brian Eno is no stranger to the world of phone apps - he was behind the music-centric apps Bloom, Air, Trope, and Scape. Today, Eno has a new one out that's an interactive cross-promotion for his collaborative LP with Underworld's Karl Hyde, Someday World.

The app uses the phone's camera to recognise the center label of the LP (or, if you don't own a physical copy of the LP, this digital equivalent) and create an "augmented reality" on top of the album. It's inspired by a note Eno and Hyde wrote on a whiteboard in the studio to help challenge their creative process: "Build cities on hills." In the app, small interactive cities crop up on the platter while Strip It Down plays.

Eno•Hyde is a collaboration with Lukasz Karluk, the creator of HoloDecks, and creative studio Toby And Pete.