INTERVIEWS, REVIEWS & RELATED ARTICLES
"Craft is what enables you to be successful
when you're not inspired." - Brian Eno
Paste MAY 26, 2014 - by Brent Rydin
BRIAN ENO AND KARL HYDE TURN VINYL INTO AUGMENTED REALITY
Every so often, a project comes along to give a new perspective on the old digital versus analog debate. Lucky for us, the latest spark has come from Brian Eno (perpetual innovator that he is) and Karl Hyde, in support of their new album, Someday World. The concept, built by designer Lukasz Karluk, is a simple and beautiful one: a free augmented-reality app designed to show iridescent cityscapes and geometries on the physical spinning of their vinyl. To add another subtle layer, the vinyl itself visualises as if it's made of the swell of waves or the shifting of the earth's tectonics.
Named simply enough, Eno • Hyde, the app is currently only available for iOS. That said, if you have an iPhone or iPad and are able to install the app, you won't completely miss out if you don't buy the album. Though somewhat stilted, the app also interacts with its own website and gives a nice taste for how it might work with the vinyl.
While it may be a gimmick, the Eno • Hyde app is a beautiful one that manages to elicit some fresh thought on the power of both digital and analog media. You can find it for free on the iOS app store, and the Someday World vinyl can be found on Eno's online store and Amazon.