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"Craft is what enables you to be successful
when you're not inspired." - Brian Eno

Pitchfork MAY 21, 2014 - by Evan Minsker

BRIAN ENO AND UNDERWORLD'S KARL HYDE RELEASE INTERACTIVE APP

Brian Eno is no stranger to the world of phone apps - he was behind the music-centric apps Bloom, Air, Trope, and Scape. Today, Eno has a new one out that's an interactive cross-promotion for his collaborative LP with Underworld's Karl Hyde, Someday World. Download the app Eno•Hyde here.

The app uses the phone's camera to recognise the center label of the LP (or, if you don't own a physical copy of the LP, this digital equivalent) and create an "augmented reality" on top of the album. It's inspired by a note Eno and Hyde wrote on a whiteboard in the studio to help challenge their creative process: "Build cities on hills." In the app, small interactive cities crop up on the platter while Strip It Down plays.

Eno•Hyde is a collaboration with Lukasz Karluk, the creator of HoloDecks, and creative studio Toby And Pete.


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